Once upon a time, any football fan living in the state of Victoria — and particularly in the city of Melbourne — would expect to attend an Australian Football League (AFL) grand final at least once in their life.
That may no longer be the case. First of all, the price of a ticket to the big game is far higher than most disinterested spectators would want to pay. Second, the Melbourne Cricket Ground (MCG, or simply The G), the traditional home of the Grand Final, can hold “only” about 100,000 spectators. That’s not many seats in a city with a population of four million people. These days, almost all the available tickets are snapped up immediately by paid-up members of the clubs playing in the big game, who get preferential treatment.
Be that as it may, this year I was one of the lucky few to get one of these:

Game Day
On Grand Final day, get there early to avoid the last-minute crush entering the MCG. The game was scheduled to start at 2:30, so my son and I arrived at 1:00. The park grounds outside the G were crowded with well-attended concessions and sideshows, but most of us just wanted to get into the stadium.
We found our seats. As expected, Q50 CC-6 (see above) is way up there with the Gods, but at the G that’s not too bad: what you miss in close-ups you gain in a wider view of the whole ground. (And, of course, you can always watch the big TV screen too.)
Pre-Game
I had often wondered why the AFL bothers with its pre-game musical spectacular on Grand Final day each year. After all, the main attraction is the big game itself, right? Even if the entertainment was as successful as Lionel Ritchie in 2010. (Let’s not dwell on the Meatloaf debacle of 2011.)
The epiphany struck me sometime between 1 and 2 o’clock. The point of the pre-game entertainment isn’t the musical act at all. It’s to prevent enormous crowds from surging through the turnstiles only minutes before the first bounce of the ball. Nevertheless, it’s important to make the pre-game entertainment entertaining enough to put those bums in those seats.
This year the Grand Final entertainer was the singer Robbie Williams, who was a really big name a number of years ago (everywhere but the USA), and still has the star power to draw a crowd. And he knows how to play the audience. He started with a challenge:
“I’m going to be phenomenal, so you better be good!”
Making that statement takes great confidence in your ability to deliver what you promise, but it also makes sure that the audience is instantly engaged and ready to contribute. And it’s a bit of a confidence trick as well, just as there is when a tradesman, on finishing a job, tells you that he wishes he could take a photo of his work because it was so good. The work may indeed be good, but the tradie would have said it anyway to persuade you that it was good.
Outcome: Williams delivered on his promise. He sang the hits that people wanted to hear, he celebrated the life of the late, great Shane Warne, and he sang Aussie legend John Farnham’s You’re the Voice as a tribute to Farnham, who had just undergone major cancer surgery.
The Game! (First Half)
Both Geelong and Sydney came into the Grand Final on impressive winning streaks — 15 games in a row for the Geelong Cats and 9 for the Sydney Swans — but the Geelong team had finished the regular season on top of the premiership ladder and went into the game as warm favourites. That didn’t matter to the fans. Both sides were well supported and their respective fan groups in allocated spaces formed a patchwork of blue/red/blue/red/blue. Local Geelong fans somewhat outnumbered the interstate Sydney fans (as expected) but the noise level didn’t reflect it.
The first quarter was an even contest for the first few minutes, but even then the signs for Sydney were ominous, because the players keeping Sydney in the game were not the team’s stars. And then Geelong’s favourite son, Tom Hawkins, kicked the first goal and then the second. Sydney fought back with a goal of their own, but after that came an avalanche of Geelong goals (worth 6 points) and behinds (worth one point). The quarter-time score was 6.5 (41) to 1.0 (6).
Sitting with a group of Geelong supporters at quarter time was a festive occasion. (And, I presume, not so festive in Sydney sections.) At such times, footy commentators start talking about ‘momentum shifts’ where a team that seemed down and out suddenly springs to life. And to be fair, that sometimes happens.
The second quarter gave Sydney fans some hope. Sydney scored the first goal and competed more effectively thereafter. At the end of the quarter, the score stood at 9.8 (62) to 4.2 (26), with Geelong extending their lead by a single point.
Half Time
There was a bit more of a buzz at half time. Yes, Geelong was 36 points up but (as every commentator will tell you) what one team can do in the first half, the other can do in the second half.
The buzz was not reflected in the half-time musical entertainment. AFL half-time entertainment is not like the Superbowl. Performers have half an hour to bump in, perform for 15 minutes, and then bump out. Look, it’s not their fault. (You try entertaining an audience in 15 minutes when all they want to do is see the rest of the game.)
How to make it better? Ditch the half-time musical act. Replace it with something sports-related. They used to have the Grand Final sprint, where some players whose teams didn’t qualify for the match have a good-humoured 100-metre footrace. Bring that back. Have a goal-kicking contest! A tug-of-war! An obstacle race!
The Game! (Second Half)
If Sydney was to win the game, they would have to start strongly in the third quarter. Instead, Geelong scored another 6.5 to Sydney’s solitary behind. By halfway through the third quarter, the game was essentially over. If you were a Sydney supporter, you would be bitterly disappointed. If you were a disinterested football fan, your impartial interest would evaporate. If you were a commentator, you’d be straining to make it sound interesting.
But if you were a Geelong supporter, you’d be in seventh heaven. The stress, the tension was gone. Our boys had done it. A year of uncertainty and anticipation, of ups and downs, of fearing disappointment … had evaporated. A day of suspense was over. From that point, it didn’t matter if Geelong won by a hundred points or a single goal. We did it. Who cares what other people think about the game?
As the teams tired in the last quarter, the scoring evened out again. Both teams scored freely: five goals to Geelong, four to Sydney. If you ignored the scoreboard, you could enjoy the skills on display. But, of course, there was no thrill of uncertainty left. Geelong fans were still ecstatic, and everybody else just wanted it to be over.
Soon enough it was. At the final siren, the score was Geelong 20.13 (133), Sydney 8.4 (52).
Post-Game
The PA system blared the Geelong club song, with Geelong fans singing along. And then the PA played the song again. And once more. A presentation area was set up in the middle of the grounds. Teams, umpires and officials were thanked. Awards were given. A speech from the losing captain was followed by a speech from the winning captain and coach.
The official part finished, and then the winning team carried the premiership cup around the ground to present to their delirious fans. Families and friends were allowed onto the ground. At some point, the celebration would move to an off-stadium venue, but not yet.
Outside the ground, premiership merch was sold, and the fans went away either happy or sad. See you in six months’ time for the 2023 season.
